Fox is offering a complimentary stream of the Super Bowl this year! 🏈
Fox, keeping its word for the February 9 event, is airing Super Bowl LIX on its own free, ad-supported app, Tubi. This move could shine a light on Tubi, which primarily broadcasts reruns and budget movies, but has been enjoying popularity among younger, cord-cutting viewers.
Originally, Super Bowl streaming was limited to password-protected services like Paramount+ or Peacock, or services requiring a cable login, subscription bundles like Fubo or DirecTV Stream, or free viewing via local affiliates.
Fox seems optimistic that Super Bowl viewers will continue using Tubi post-game. While Paramount+ celebrated last year's Super Bowl as its most-streamed event and the app boasting a record-setting audience, it didn't disclose specific figures. Fox acquired Tubi in 2020 for $440 million and predicted $1 billion in revenue. Its monthly active users have thrived, rising by 25% to 97 million. According to Nielsen, Tubi ranks second among free streaming apps, outperforming competitors like Pluto TV.
Exclusively for Super Bowl LIX, Fox will air a pregame show, "Tubi Red Carpet at Super Bowl LIX," covering the event's celebrities, fashion, and culture from New Orleans.
Tubi's current surge in popularity and revenue can be attributed to its expanding user base, 10+ billion hours of streamed content in 2024, and 19% ad sales growth towards the $1 billion revenue mark. Its content library boasts over 15,000 movies and TV series and has a market share of 1.8%. The Super Bowl LIX streaming agreement will provide Tubi with unprecedented visibility and audience reach, making it a major contender in the FAST segment, competing with platforms like the Roku Channel and Samsung TV Plus.
[1]: Source: Tubi's annual report[2]: Source: Variety[3]: Source: Variety[4]: Source: Engadget[5]: Source: Digital Trends
The decision by Fox to broadcast Super Bowl LIX on its app, Tubi, could attract more businesses interested in advertising on the platform. This increased media exposure could potentially lead to significant revenue growth for Tubi, as it continues to gain popularity among younger viewers.
Fox's strategic move to air Super Bowl LIX on Tubi could significantly boost the app's media presence in the business world, potentially opening up new advertising opportunities.
