Food manufacturing company ZOFF signs agreement with Reliance Retail, moves into ready-to-cook market segment
ZOFF Foods, renowned for packaged spices and seasonings, is making waves in the food industry by venturing into the ready-to-cook segment. This strategic move comes courtesy of a partnership with Reliance Retail.
The fresh partnership will allow ZOFF Foods products to be available at over 400 Reliance stores across the nation, along with their online platforms. The products, aimed at meeting the evolving needs of today's home cooks, will also grace other e-commerce and quick-commerce platforms.
Akash Agrawalla, co-founder of ZOFF Foods, announced that these innovative offerings cater to the busy lives of modern consumers, providing convenience without compromising on taste or authenticity. With this partnership, ZOFF Foods aims to extend its reach even further.
The Indian ready-to-cook meals market is currently soaring, estimated at around Rs 5,000 crore, and exhibiting a growth rate of 7-8% annually. Big names are jumping into this growing sector, while emerging brands rely on quick and digital commerce for better visibility and accessibility.
The Buzz About E-commerce and Quick-Commerce
In the swiftly evolving landscape of ready-to-cook meals, e-commerce and quick-commerce (q-commerce) platforms are playing pivotal roles. These digital channels bring new and digital-first brands to the forefront, particularly catering to the needs of urban professionals and small households in metropolitan areas.
Q-commerce, which promises faster delivery times, aligns perfectly with the RTC market's core consumer base seeking quick, hassle-free cooking solutions without compromising on taste or freshness.
Addressing Shifting Consumer Preferences
ZOFF Foods has managed to hit all the right notes by focusing on convenience, honest labeling, and authentic flavors in their ready-to-cook line. By offering spice-led, flavor-rich bases, ZOFF Foods strikes a chord with consumers who crave a balance between convenience and home-cooked authenticity.
The price range of ready-to-cook products is moderate, typically falling between Rs 75 to Rs 150 per pouch, resonating with younger consumers living alone or in nuclear families who appreciate better taste and convenience without breaking the bank.
In essence, the thriving Indian ready-to-cook market is being shaped by changing lifestyles, growing consumer preferences for convenience foods, and the increasing influence of digital commerce platforms. Partnerships like the one between ZOFF Foods and Reliance Retail highlight the marriage of innovation and strategic distribution networks, paving the way for brands to connect with their consumers seamlessly.
- The strategic partnership between ZOFF Foods and Reliance Retail is set to expand the reach of ZOFF Foods products to over 400 Reliance stores across the nation, as well as their online platforms, positioning the brand to capitalize on the burgeoning Rs 5,000 crore ready-to-cook market.
- In the ever-evolving ready-to-cook (RTC) market, e-commerce and quick-commerce (q-commerce) platforms are instrumental in amplifying the visibility and accessibility of both established and emerging brands.
- Shying away from compromising on taste or authenticity, ZOFF Foods offers spice-led, flavor-rich bases in their ready-to-cook line, catering to the growing consumer preferences for convenient yet authentic meals that align with the demands of modern lifestyles.
- With prices ranging between Rs 75 to Rs 150 per pouch, ZOFF Foods products offer affording convenience and better taste options to younger consumers living alone or in nuclear families, making them a staple in the FinTech-driven, digital-first DEFI industry and the bustling retail and lifestyle segments.
