"Five Corporations Within Kellogg's Business Portfolio"
Kellogg Transforms into a Global Food Conglomerate
Kellogg, originally founded as the Battle Creek Toasted Corn Flake Company by W.K. Kellogg in 1906, has grown into a sprawling multinational conglomerate over the years. Now known as Kellanova, the company has made significant strides, splitting into two separate entities in 2023; Kellanova and W.K. Kellogg Co.
Throughout its history, Kellanova has expanded its portfolio beyond its initial focus on breakfast cereals. In the 1940s and early 1950s, the company rolled out sweetened brands like Corn Pops and Sugar Frosted Flakes. Today, the company sells a wide range of products under the Kellogg's brand, including cereals, snacks such as Cheez-It crackers and Pringles potato chips, Eggo waffles, and various breakfast foods.
One of Kellanova's notable acquisitions was Chicago Bar Co., the makers of the RXBAR line of protein bars, for $600 million in 2017. Other significant acquisitions include Kashi, a cereal company, which Kellanova purchased for $32 million in 2000, and Parati Group, a Brazilian food conglomerate, acquired for approximately $379 million in 2016. These acquisitions have expanded Kellanova's footprint in developing country markets and complemented its offerings, particularly in the plant-based foods sector.
Kellanova's commitment to diversity, inclusiveness, and social responsibility is evident in its disclosure of diversity data for its board of directors, C-suite, general management, and employees. The company also made headlines in 2019 when it divested its cookie, fruit snacks, and ice cream business for $1.3 billion to Ferrero Group.
In 2012, Kellanova acquired Pringles potato chips from Procter & Gamble Co. for $2.7 billion. However, Kashi, known for producing healthy cereals and waffles, has seen its growth slow after years of strong results due to controversies over the use of genetically modified organisms in its cereal.
As of August 19, 2025, Kellanova had a market cap of $27.83 billion. In a major development, Mars Inc. announced in 2025 that it would acquire the Kellanova brand rights, marking a significant shift in the food industry. Despite the changes, Kellanova posted net income of $1.62 billion on revenue of $12.62 billion in 2025.
Kellanova's journey from a small corn flake company to a global food conglomerate is a testament to its strategic acquisitions, commitment to innovation, and unwavering focus on quality and consumer satisfaction. As the company continues to evolve, it remains a key player in the global food industry.
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