Fintech service Finsus strengthens small and medium-sized enterprise offerings through acquisition of Anticipa
In a significant move to boost financial inclusion for small and medium-sized enterprises (SMEs) in Mexico, Finsus, a leading digital financial services provider, has acquired Anticipa, a fintech platform specializing in advancing future card sales to businesses.
Carlos Marmolejo, CEO of Finsus, emphasized the need for innovative, digital solutions to address the challenge faced by millions of businesses in Mexico. These businesses make sales every day but lack the means to prove it to banks, hindering their access to financing.
With the acquisition, Finsus is now well-positioned to launch a new product offering faster, transparent funding for SMEs. The main liquidity product provides advances starting at MXN 150,000 (about US$8,036), secured against SMEs’ future card payment flows, delivered entirely through a digital platform that simplifies access to working capital.
Juan Fernandez Casas, the former CEO of Anticipa, mentioned that his company has placed over $1.3 billion MXN in advances to establishments and businesses. With Finsus, this technology will be integrated into a broader digital neobank strategy aimed at providing a comprehensive suite of credit and banking products.
The acquisition reinforces Finsus' position as a key player within the Mexican financial system. total card payments in Mexico exceeded USD 103 billion in 2023 and continue to grow at double-digit rates annually. The merchant cash advance market tied to card payments, valued at hundreds of billions of pesos, has strong growth potential that Finsus is now well-positioned to exploit.
Carlos Marmolejo stated that the retail sector in Mexico is undergoing a digital transformation, but financial products haven’t kept pace. He believes that the acquisition of Anticipa will help bridge this gap, providing a way for businesses to access financing based on their card sales flow.
Finsus operates under the supervision of Mexican regulators like the National Banking and Securities Commission (CNBV), ensuring financial stability and compliance while expanding innovative SME financing channels. The company continues to prioritize productive loans to SMEs as part of its strategy.
With the shared vision of driving SME growth, Anticipa is now a part of Finsus to provide financial solutions to the challenges faced by Mexico's SMEs. The acquisition marks a pivotal enhancement in Mexico’s SME liquidity landscape by combining fintech innovation, digital transformation, and a focus on expanding access to capital for the backbone of the Mexican economy.
- Finsus, having acquired Anticipa, a fintech platform that specializes in advancing future card sales to businesses, plans to leverage the technology to launch a new product offering faster and transparent funding for small and medium-sized enterprises (SMEs) in Mexico, as stated by Carlos Marmolejo, the CEO of Finsus.
- The acquisition of Anticipa further reinforces Finsus' position as a key player within the Mexican financial system, particularly in the merchant cash advance market tied to card payments, which has strong growth potential, exceeding USD 103 billion in 2023 and continuing to grow at double-digit rates annually, as mentioned in the text.
- With the shared vision of driving SME growth, Finsus, now including Anticipa, aims to provide financial solutions to the challenges faced by Mexico's SMEs, contributing to an improved SME liquidity landscape by combining fintech innovation, digital transformation, and a focus on expanding access to capital for the backbone of the Mexican economy, as stressed by Carlos Marmolejo.
