Fintech service Finsus enhances Small and Medium Enterprise services through acquisition of Anticipa.
Mexico's Merchant Cash Advance Market Soars, Finsus Acquires Anticipa to Boost SME Financing
Mexico's merchant cash advance (MCA) market is experiencing rapid growth, with an estimated size of over 400 billion pesos (approximately USD 20 billion) [2]. This dynamic sector is fueled by the increasing adoption of card payments among businesses, which reached USD 103 billion in 2023 and is growing at double-digit annual rates [2].
Finsus, a Mexican fintech platform, has recently taken a significant step to capitalize on this opportunity by acquiring Anticipa, a merchant cash advance platform. The deal aims to improve financial inclusion for small and medium-sized enterprises (SMEs) in Mexico, which form the backbone of the economy.
Anticipa specializes in advancing future flows of card sales to businesses. Since its founding, it has placed over 1.3 billion pesos in advances to establishments and businesses that sell primarily to end consumers with bank cards [4]. With the Anticipa acquisition, Finsus aims to change the landscape for businesses that struggle to access financing, as millions of businesses in Mexico make sales every day but have no way to prove it to banks [3].
The acquisition enables Finsus to launch a new product focused on providing fast, transparent access to liquidity solutions for SMEs. Through this digital experience, Finsus will offer financing upwards of $150,000 MXN, secured against their card sales flow [4]. This move reinforces Finsus' position as a key player within the Mexican financial system, aligned with the Ministry of Finance and Public Credit's commitment to financial stability and inclusive economic growth [5].
Juan Fernández Casas, CEO of Anticipa, expresses excitement about driving SME growth by providing financial solutions to the challenges faced by Mexico's SMEs within Finsus. Carlos Marmolejo, CEO of Finsus, states that financial products have not kept pace with the digital transformation in Mexico's retail sector [6]. By integrating Anticipa's services into Finsus' platforms, the combined entities will drive continued growth and expansion.
The retail sector in Mexico is undergoing a digital transformation, and Finsus' focus on innovation and financial inclusion is aligned with this trend. Finsus operates under the regulation of the National Banking and Securities Commission (CNBV) in Mexico [5]. The acquisition of Anticipa further reinforces Finsus' position as a key player within the Mexican financial system, poised to lead the way in SME financing solutions.
References: 1. Global MCA Market Growth Projections 2. Mexico's MCA Market Size and Growth 3. Challenges for Mexican Businesses Accessing Financing 4. Finsus' New Product Focus and Financing Amounts 5. Finsus' Regulation and Alignment with Financial Stability 6. Finsus' Focus on Innovation and Financial Inclusion
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