Financial firm Edward Jones expands its managed account offerings by incorporating 53 new Strategic Management Accounts (SMAs).
Edward Jones, a leading wealth management firm, has recently expanded its Separately Managed Accounts (SMAs) offerings, nearly doubling the total amount of SMAs available to its clients as of July 2025[1][3]. This significant expansion enhances the firm's managed account platform and is part of a broader strategic growth in their wealth management solutions.
Broadening Client Choices
The addition of 53 new SMAs substantially broadens client choice and customization options[1]. This expansion allows clients to choose from expertly curated research models or design fully customized portfolios within the Edward Jones platform.
Enhanced Portfolio Management
Edward Jones has also integrated advanced overlay management services into its Unified Managed Accounts (UMAs). In 2011, the firm integrated direct indexing into UMA accounts, a move that has been further enhanced with the acquisition of Natixis’ Overlay Management Services[3]. This integration increases portfolio management flexibility and sophistication.
Partnerships for Broader Distribution
Edward Jones has entered new selling agreements, such as with One America, to integrate SMAs and related investment products into retirement solutions. This move aims to broaden distribution and meet evolving client needs in retirement planning[2].
Emphasis on Technology and Client Feedback
Market feedback on these products and partnerships has been positive, indicating that Edward Jones is emphasizing innovation and client-centric offerings in the separately managed account space[2][3]. The firm is committed to making its platform more flexible and accessible to clients.
Accessibility and Fees
The SMAs will be accessible through the Edward Jones Advisory Solutions Unified Managed Account (UMA) Models program. There are no additional fees to access SMAs within the program, but clients will incur asset-based advisory fees, a platform fee, and underlying fees from SMA managers. Investment minimums apply for clients using the SMA program.
Innovative Capabilities
The UMA Models program features innovative capabilities like direct indexing, ongoing tax management, and customizable portfolios. Clients can combine multiple SMAs with other eligible investments in a single account for diversified professional management. Automatic rebalancing and coordinated tax strategies are available with the combination of SMAs and other investments.
Russ Tipper, Edward Jones Principal and Head of Products, stated, "This innovation on the Edward Jones platform delivers flexibility and personalization." Financial advisors at Edward Jones highlight that these enhancements help clients work toward achieving their financial goals with greater personalization and confidence.
Edward Jones is planning to triple the number of separately managed accounts (SMAs) available by the end of the year. As of now, Edward Jones offers eight Direct Indexing SMAs across various asset classes.
In conclusion, Edward Jones' latest SMA expansion reflects a strategic effort to nearly double its SMA offerings, incorporate advanced overlay management, and leverage partnerships for broader distribution and product integration, particularly in retirement and insurance-related wealth management channels[1][2][3]. This move underscores Edward Jones' commitment to offering flexible, customizable investment solutions that align with clients' investment needs and financial goals.
[1] Edward Jones. (2025). Edward Jones Expands Separately Managed Accounts Offerings. [Press Release] [2] Financial Advisor IQ. (2025). Edward Jones Adds 53 SMAs to Expand Managed Account Offerings. [Article] [3] WealthManagement.com. (2025). Edward Jones Expands Separately Managed Account Offerings. [Article]
Investing in personal-finance and finance, clients can now choose from a broader set of expertly curated research models or design fully customized portfolios with the addition of 53 new Separately Managed Accounts (SMAs) on the Edward Jones platform. In the future, Edward Jones plans to triple the number of SMAs available, further expanding its offerings.
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