Faith-based marketing and fundraising company, Masterworks, is now under the ownership of Gloo following a acquisition.
Gloo Acquires Masterworks: A Powerful Combination for Faith-Based Organizations
In a strategic move, Gloo, a leading technology platform for the faith and flourishing ecosystem, has acquired Masterworks, a marketing and fundraising company specializing in Christ-like organizations. This union aims to provide an integrated solution that merges faith-driven marketing and fundraising expertise with digital technology capabilities, enhancing the capacity of faith-based organizations to thrive and make Kingdom impact.
Gloo, with its technology backbone designed for the faith ecosystem, enables organizations to engage more meaningfully and grow sustainably through digital tools and data insights. Masterworks, now a wholly owned subsidiary of Gloo, brings world-class strategy, media buying, fundraising analytics, and ministry insight cultivated over 35 years, focused on helping Christian nonprofits optimize fundraising and supporter engagement.
This partnership opens new opportunities to serve the more than 100,000 churches and ministry leaders in the Gloo ecosystem. Together, they aim to help these organizations grow their impact, accelerate their mission, deepen donor/supporter relationships, and strengthen brand presence through a blend of cutting-edge digital infrastructure and decades of ministry marketing experience.
Scott Beck, CEO at Gloo, describes this union as a "force multiplier," highlighting the synergy between Masterworks’ experienced marketing and fundraising services and Gloo’s innovative digital platform. The combined services enable stronger donor relationships, personalized outreach, enhanced marketing effectiveness, and greater operational scale supported by Gloo’s capital and technology resources.
Bryan Brown, CEO of Masterworks, stated that the acquisition by Gloo will accelerate their future and empower them to serve clients with greater impact. Steve Woodworth, founder at Masterworks, expressed excitement about the new chapter and the partnership with Gloo.
By joining forces with Gloo, Masterworks gains the capital, scale, technology backbone, and spiritual alignment to serve its clients with greater precision, personalization, and effectiveness. For more information, visit Gloo.com.
[1] Gloo Acquires Faith-Based Marketing and Fundraising Company Masterworks, PR Newswire, link [2] Gloo, link
The acquisition of Masterworks by Gloo signifies a significant advancement for faith-based organizations, as the combined entities offer a unique blend of industry-leading marketing and fundraising expertise with sophisticated digital technology infrastructure. This union in the finance sector aims to empower Christian nonprofits and churches to expand their reach, increase their donor engagement, and strengthen their brand presence. The strategic partnership represents a powerful force in the business world, promising to revolutionize the way faith-based organizations operate and make an impact within their communities.
