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China Changan Automobile Group Co., Ltd. (CCAG) Unveils Ambitious Plans
China Changan Automobile Group Co., Ltd. (CCAG), a newly formed central state-owned enterprise (SOE) in China’s automotive industry, is set to make waves in the global market. Based in Jiangbei, Chongqing, the company was officially established on July 27, 2025, and boasts a registered capital of 20 billion yuan (around 2.75 billion USD).
As one of China's centrally administered state-owned enterprises (central SOEs), CCAG joins the ranks of major groups like China FAW and Dongfeng Motor Corporation. The State-owned Assets Supervision and Administration Commission (SASAC) of the State Council supervises the group, providing it with strategic autonomy for international growth.
Business Scope and Brands
CCAG operates as a leading automobile manufacturer, focusing on the production, sales, and development of passenger cars, new energy vehicles (NEVs), microvans, commercial vans, and light trucks. The Group manages multiple brands such as Changan, Deepal, Avatr, and Kaicene, as well as foreign-branded joint ventures including Changan Ford and Changan Mazda.
The Group is also heavily invested in research and development of automotive components and core independent technologies, with a focus on electrification, AI-driven smart mobility, and autonomous driving initiatives. Its business scope includes vehicle manufacturing, parts integration, logistics, and financial services, aiming to build an integrated, globally competitive automotive ecosystem.
Ambitious Targets and Structure
Changan has ambitious targets, aiming to sell 3 million vehicles by 2025, including 1 million NEVs, and 5 million vehicles by 2030, with NEVs accounting for 3 million units and overseas markets representing more than one-third of total sales.
CCAG was spun off as an independent legal entity from its predecessor Changan Automobile subsidiary and is now fully state-controlled at the central government level. Zhu Huarong serves as its legal representative, chairman, and party secretary, guiding the company’s strategic vision for global expansion and technological leadership.
Promotional Activities and Future Plans
On July 28, promotional materials were released to mark the group's establishment under the slogan "New Mission, New Journey." The brand AVATR is featured in the promotional materials, representing one of the brands under the new group.
Deepal plans to unveil the world's most integrated and efficient electric drive in 2026. On August 1, a 620km BEV model of Deepal's S05 with CATL's 3C battery is set to launch.
On July 28, 200 Avatr vehicles were deployed at Chongqing Jiangbei International Airport in a coordinated display. A preparation team was assembled earlier this month to plan the new organization for Changan Automobile and other entities.
As CCAG prepares for its first official media communication session on July 30, it is clear that the company is poised to play a significant role in China’s automotive transformation, particularly in electrification and intelligent connected vehicles. Through partnerships with Huawei and CATL in NEV technology, CCAG aims to compete with rivals such as Tesla and BYD.
- China Changan Automobile Group Co., Ltd. (CCAG), with its registered capital of 20 billion yuan, is aiming to make an impact in the global market, not only producing traditional passenger cars but also focusing on the development of new energy vehicles (NEVs) in the automotive industry.
- As part of its future plans, CCAG's brand Deepal is set to unveil the world's most integrated and efficient electric drive in 2026, signifying its commitment to the finance, transportation, and automotive sector, as well as its ambition to compete with rival companies like Tesla and BYD.
