Enhancing Domestic Product Sales: Details of the Agreement to Boost National Product Sales in Shops and Online Platforms (Plan Mexico)
Let's Chat: Marcelo Ebrard, the Economic Secretary, spills the beans on a fresh deal struck by the Claudia Sheinbaum administration and top-tier businesses. The goal? To juke up the selling of Made-in-Mexico products on both brick-and-mortar and digital shelves as part of the Mexico Plan.
Here's the Lowdown: In a morning news conference, Ebrard detailed that the handshake was inked by 22 business gangs, including digital marketplaces. This three-year agreement (2025-2028) aims to roll out across the next 90 days. The ultimate objective is to boost sales of Mexican-made goods and in turn, stimulate national production, potentially creating around 400,000 jobs in the industry.
Ebrard clarified that the agreement's execution hinges on increasing the Mexican-made offerings by up to 70%, subject to each company's capability to replace imported goods. The deal will influence supermarkets, department stores, retail spaces, pharmacies, and other outlets, raising the prominence of Mexican-made products within them. In the digital domain, a strategy will be put in place to bolster visibility and promotion of national products.
Additionally, a campaign kick-offs on June 9, featuring synergy between the Mexican government and the business community, orchestrated by the Business Coordinating Council (CCE), to promote the purchase of Mexican-made goods.
FYI: The Mexico Plan agreement aims to enhance the presence of Mexican-made products across various retail channels, creating a more conducive environment for small and medium-sized enterprises to join the supply and marketing chains of major companies [1]. By increasing the demand for national products and integrating more businesses into these value chains, the agreement could foster industrial growth, potentially resulting in around 400,000 new jobs within Mexico. The strategy emphasizes strengthening national content and local production, strategically positioning businesses to contribute to Mexico's economic development and job creation in the manufacturing sector.
In the context of the Mexico Plan, this collaboration between the Claudia Sheinbaum administration and top businesses is not only about selling Mexican-made products, but also about stimulating national production and potentially creating around 400,000 jobs. This involves not just physical retail spaces, but also digital marketplaces, where a strategic plan will be implemented to increase the visibility and promotion of national products. Furthermore, the agreement in finance and business aims to integrate more small and medium-sized enterprises into the supply and marketing chains of major companies.
){kind=link}