Encouragement Strategies for Fostering Educational Aspirations among Frontline Workforce
Diane Bartoli serves as the Senior Vice President at EdAssist by Bright Horizons. This organization focuses on supporting the learning and development of frontline workers, an essential yet often overlooked segment of the U.S. workforce, accounting for approximately 70% of the country's labor force. According to data, 71% of hourly employees express a desire to enhance their skill set, but nearly half of them express concerns about employer support. Sadly, the number one reason for frontline workers leaving their jobs is linked to career development opportunities.
Recently, I've been preparing to delve into the topic of frontline worker education at SXSW Edu 2023. It's become evident to me that firms with a well-considered, specialized education program tailored to the unique needs of frontline workers can significantly reduce high attrition rates and boost career mobility.
The Positive Impact on Company Finances
Several major companies, such as McDonald's and Papa John's, have already adopted education programs for their frontline employees. In fact, Papa John's Dough & Degrees program has positively impacted the lives and career trajectories of team members, playing a vital role in attracting and maintaining key talent. According to a 2023 employee survey reported by QSR, this program resulted in:
- A 211% increase in average team member tenure at participating restaurants
- 29% of participants earning promotions after joining the program
- 34% of participating team members indicating that education benefits were a deciding factor for joining Papa John's
- 76% of participants agreeing that this program positively impacts company culture
From food service and hospitality to retail and delivery services, frontline workers tend to be the face of a business, playing a significant role in customer experience. It's crucial for companies to invest in supporting these essential employees.
Steps to Support Frontline Employees
To build a successful program that supports frontline workers, keep these tips in mind:
- Dispel Education BarriersEliminate time and financial obstacles by considering programs that offer traditional degrees and short-term education options like certifications or online courses. Additionally, consider implementing low-cost or no-cost programs and student loan repayment plans.
- Understand Unique Learning NeedsSince frontline workers are often adult learners, program variety and flexibility are essential to attract and keep them engaged. Offer access to multiple learning paths and channels, aligning with their individual learning preferences and abilities.
- Effective CommunicationEnsure frontline workers are aware of education benefits by utilizing touchpoints such as in-store signage, team briefings, and email notifications. Clear communication is key to breaking through barriers and eliciting employee interest in learning opportunities.
- Define Career Growth OpportunitiesClearly outline the skills needed for higher-level positions and potential career paths within your organization. Providing a roadmap for skill development can motivate employees and reduce turnover by aligning their goals with your company's needs.
Companies that prioritize learning and development programs, tailored to the needs of their frontline workforce, will be better equipped to fill critical skill gaps and foster a more retentive workforce.
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- Diane Bartoli, as the Senior Vice President at EdAssist by Bright Horizons, has been instrumental in supporting the learning and development of frontline workers, a segment of the workforce she is deeply interested in.
- Bartoli's tips for firms looking to implement education programs for their frontline workers include dispelling education barriers, understanding unique learning needs, effective communication, and defining career growth opportunities.
- Companies interested in reducing high attrition rates and boosting career mobility for their frontline workers might be interested in learning more from Diane Bartoli and organizations like EdAssist that specialize in supporting this essential workforce.
