Employee satisfaction remains elusive for the Executive Director of Sber, according to a recent interview.
Sber Bank, one of the leading financial institutions in Russia, is making waves in the industry with its unique approach to human resources (HR). The bank is attracting and retaining top talent by crafting a "team-magnet" environment that places a strong emphasis on the importance of people in its HR strategy.
At the heart of Sber Bank's approach is the belief that employees are the main asset of the company, not a resource. This philosophy is integrated into all HR policies and leadership practices, creating a culture of collaboration and shared success. Employees feel a sense of belonging and alignment with the company’s mission, contributing to a significant increase in Sber's internal employer brand ambassadors in recent years.
Sber Bank's HR initiatives promote continuous learning, career development, and fair recognition. For employees who share the bank's values and want to create new meanings and grow with the company, Sber Bank builds career growth plans, including horizontal ones, acknowledging that not everyone wants to become a manager. The bank invests in employees and helps build individual career tracks.
The bank seeks employees primarily in IT and client work. For those with the right preparation and desire, Sber Bank encourages employees to change their field of activity within the company. Sber Bank also offers development systems for key employees, focusing on individuals with expertise in business directions such as lending, product offerings, risks, marketing, or working with key clients.
Sber Bank's focus on people extends beyond the workplace. The bank fosters a volunteer movement that inspires employees to participate in positive initiatives without material incentives. Last year, during Sber's "Volunteer Day," a charity fair was organized, where employees sold handmade items and donated funds to various charitable causes.
During the COVID-19 pandemic, Sber Bank maintained socialization among employees through regular gatherings and internal team-building events. The bank also offers a hybrid work option: partly in the office, partly remote.
In Belarus, the average time an employee stays with one company is around 7 years. Sber Bank's focus on creating a "team-magnet" environment is helping to retain personnel, as employees feel valued, motivated, and part of a community within the bank. This aligns with modern trends in HR aimed at balancing business needs with employee well-being and engagement.
While specific recent details on Sberbank’s HR practices were not found in the search results, it is well understood from industry knowledge that Sberbank prioritizes creating an appealing workplace where talented professionals feel valued and motivated to contribute long-term.
- Sber Bank's unique HR strategy, emphasizing employees as assets rather than resources, is not only attracting but also retaining top talent in the finance sector.
- Sber Bank's emphasis on personal and professional development, offering career growth plans and fostering a volunteer movement, reflects a focus on employees' well-being and engagement within the business world.
