Dr. Praeger's Launches 'Streamlined' Campaign Featuring Fresh Advertising Agency Partner, Wheelhouse Labs
New and Improved Version
Yo, let's talk plant-based eats! Dr. Praeger's, a veteran player in the plant-based food industry, has teamed up with a buzzing advertising agency, Wheelhouse Labs, that's got some serious Hollywood connections.
This ain't no rookie move by Dr. Praeger's - they've chosen Wheelhouse Labs, the marketing powerhouse under a media giant headed by business guru Brent Montgomery and TV host Jimmy Kimmel, as their go-to agency. After some fierce competition with another top-tier agency (no names, though), Wheelhouse snatched the gig and is rolling out its first campaign under the slogan, "Taste like a boss, keep it simple!"
The new campaign sharpens the spotlight on the tasty and health-focused attributes that our favorite brand wants to flaunt - mouth-watering taste and wholesome goodness. Ken Krasnow, the executive vice president and CMO of Dr. Praeger's, shared that the campaign is all about emphasizing the category attributes they want to dominate - great taste and health.
So, what's the strategy here? Well, it's all about showcasing the natural, easy-to-understand ingredients used in their products, targeting health-conscious consumers who are craving transparency. They're making it clear that despite being plant-based, their foods are surprisingly flavorful and won't disappoint. Plus, they want to make plant-based eating a breeze - no fuss, just awesome food for a wide array of consumers. Lastly, the campaign hits the nail on the head by aligning with the growing market trends that favor plant-based diets for reasons of health and sustainability.
So, there you have it! The Wheelhouse Labs campaign strategy for Dr. Praeger's aims to solidify their brand as the delicious, healthy, and straightforward choice in the plant-based food market. Unfortunately, the search results didn't spill the beans on the specifics of Wheelhouse Labs' campaign execution, but we're super stoked to see what they've cooked up for Dr. Praeger's fans!
In this new campaign, Dr. Praeger's, a prominent player in the plant-based food industry, collaborates with Wheelhouse Labs, a renowned advertising agency, to finance a business venture based on the slogan "Taste like a boss, keep it simple!". The strategy emphasizes the brand's focus on health and great taste, making plant-based eating straightforward and appealing to a wide range of consumers.
