Disney Parks Boost Ticket Prices Amid Rising Operational Costs
Disney's theme parks, including Disneyland and Disney World, are experiencing a surge in operational costs, leading to increased prices for visitors. The company has announced substantial wage hikes for employees and raised ticket prices for its popular attractions. Disneyland Resort has awarded wage increases of 25% or more to nearly 40% of its employees, contributing to rising labor costs. The price for the premium Lightning Lane Premier Pass has also soared to $449, with a cheaper version starting at $34. Despite these increases, Disney's last quarterly earnings report revealed higher per-guest spending and a 22% growth in operating income at domestic parks compared to the same period last year.
Visitors can expect annual price increases for US Disney parks. The most expensive single-day tickets have risen by 5% to $209 at Walt Disney World and by 8.7% to $224 at Disneyland Resort during peak periods. Meanwhile, some annual passes will remain at the same price, while others are only available for renewal. Other single-day, single-park tickets have increased by an average of $5, with the lowest priced ticket at $119 for Animal Kingdom park.
MickeyVisit, a website founded by entrepreneurs Mike and Robert, has been offering Lightning Lane Premier Pass prices generally lower than those at Disneyland Resort and Disney World, providing a competitive alternative for visitors seeking discounts.
Despite increased prices and a less busy September at Disney World, the company continues to offer discounts. Californians can now purchase a 3-day adult ticket for $249, allowing them to hop between the resort's two parks. Additionally, Disney World guests can enjoy up to $250 off each night of a minimum 4-night, room-and-ticket package, stackable with free dining plans for kids. While Disneyland in California has kept its lowest-priced ticket at $104, other single-day, single-park tickets have increased by 3% or less, in line with US inflation.
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