Discount Offer: A study reveals potential savings of up to 27.7% on new electric vehicles
In recent times, a significant shift has been observed in the German automotive market, with the price gap between electric vehicles (EVs) and conventional internal combustion engine (ICE) cars narrowing. This development is primarily due to electric car prices stabilizing or decreasing, while conventional car prices have been on the rise.
Key factors contributing to this decrease in price difference include:
- Stable or exempt pricing for EVs: Major manufacturers like Volkswagen have kept their electric car model prices unchanged for the 2026 model year, while most combustion engine models have seen price increases.
- Reduced subsidies for EVs balanced by tax and regulatory advantages: Although subsidies for EVs in Germany have declined, favorable tax treatments and additional incentives keep the effective cost lower for EV buyers.
- Increased competition and new affordable EV models: New entrants and models, such as the Turkish-made Togg T10X, are priced competitively due to the absence of steep consumption taxes in their home markets.
- Rising costs and declining sales of conventional vehicles: Conventional petrol and diesel car prices are rising due to higher production costs and supply chain challenges, while their sales volume decreases sharply. Meanwhile, electric vehicle sales are growing rapidly, increasing market competition and pushing prices down or stabilizing them.
Some notable examples of this trend include:
- Kia's EV3, on average 27.7 percent cheaper, with an average transaction price of 26,011 euros after an average discount of 9,979 euros.
- The entry price for the BMW i4 drops by over 14,000 euros to around 43,624 euros (24.3%).
- The Opel Corsa Electric GS has a discount of over a quarter (26.5%) of the list price, reducing the final price to 23,435 euros.
- The Cupra Born 60 is sold on average 21% cheaper, resulting in a transaction price of 31,947 euros and a saving of almost 9,000 euros.
- The Skoda Enyaq coupé version 60 has an average discount of 18.1%, reducing the average transaction price from 48,900 to 40,049 euros.
- Audi offers an average discount of 22.5% for the Q4 e-tron 45 e-tron, making the model almost 12,000 euros cheaper.
Ferdinand Dudenhöffer from CAR stated that the electric car is making its way, although it takes time for the development to be steady. Market observers see this development as a lasting trend, with electric cars becoming more common. Manufacturers are increasingly bringing more affordable electric cars to the market, such as Skoda's Elroq and Hyundai's Inster.
The average purchase price of an electric car has decreased by 400 euros due to the introduction of entry-level models. Transaction prices for new electric cars have fallen by 2,875 euros within seven months, according to CAR analysis. In July 2025, the average discount on new cars with electric drive was 17.1 percent, the highest this year. The price difference between E-cars and traditional vehicles has decreased significantly from 7,641 euros at the beginning of 2024 to 2,862 euros.
This trend is expected to continue as manufacturers continue to offer substantial discounts on their electric car models and as the market for electric vehicles continues to grow.
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