Designer Outlets by McArthurGlen: Proving Popularity in German Shopping Scene
Germany – McArthurGlen Designer Outlets Report Strong Growth in 2024
Berlin (ots) – Europe's leading designer outlet operator, McArthurGlen, has announced another successful year in Germany. 2024 witnessed increased visitor numbers and a robust finish towards the end of the year, which bodes well for the company's entry into 2025.
The McArthurGlen Designer Outlets in Germany have stood out for their combination of wide-ranging brand variety, inspiring shopping experiences, sustainable concepts, and stylish saving opportunities. Despite global challenges, these German centers have become attractive destinations for those seeking branded fashion and unique shopping experiences in Berlin, Neumünster, and Ochtrup.
Speaking about the performance, Petr Proy, Managing Director Germany & Austria of McArthurGlen, stated, "Our German locations encapsulate the success of our concept: an appealing array of brands in an inspiring atmosphere. Compared to 2023, we've seen a considerable increase of 4 to 6 percent in visitor frequency, which means we are reaching more customers than ever before in our catchment area. This trend demonstrates people appreciate coming to us for an enjoyable shopping experience, as shown in a solid sales growth of between 5 to 10 percent per location – a clear sign that our approach appeals to customers as well as being sustainably successful."
The fourth quarter of 2024 set new standards, with the Black Friday week and the Christmas season leading to peak sales, further underlining the strong performance of the German locations. Compared to 2023, these centers achieved an average annual sales increase of 7 percent during the fourth quarter, while visitor frequency increased by 6 percent.
This promising fourth quarter, complemented by a successful year overall, offers a promising outlook for 2025, and confirms McArthurGlen's strong position in the German market.
Smart shopping, captivating experiences, and strong partnerships are the cornerstones of McArthurGlen's success. German consumers appreciate the chance to purchase designer items and branded clothing at attractive prices in a classy environment. At the same time, they value responsible consumption, a trend that McArthurGlen addresses effectively with its distinctive blend of style, quality, and savings.
However, shopping at a McArthurGlen Designer Outlet offers more than just buying products. The combination of quality gastronomy, thoughtful service practices, and a stylish atmosphere encourages customers to indulge in their shopping experience. As Proy emphasized, "Our centers are places where people feel comfortable, find inspiration, and can take time to enjoy themselves."
Closely collaborating with brand partners is another key aspect of McArthurGlen's business model. The turnover renting system creates a win-win situation, as the brand's success is directly proportional to that of the outlets. Regular updates to the brand mix ensure the centers remain appealing and up-to-date.
For 2025, McArthurGlen aims to maintain and expand its success. The goal is to continue positioning the Designer Outlets in Germany as central hubs for fashion-conscious consumers, whether as sources of new inspiration, retreats from daily life, or vibrant shopping hotspots.
Trends and visions for the outlet market were discussed in an interview with Petr Proy, Managing Director Germany & Austria of McArthurGlen. The outlet market has experienced impressive growth in recent years, with a growing focus on responsible consumption and changing expectations for the shopping experience. McArthurGlen is addressing these developments by offering experiential shopping that goes beyond transactions, creating places where people feel comfortable and welcomed.
Sustainability is another key theme, with McArthurGlen focusing onreducing its environmental footprint and promoting conscious consumption through its Evolve initiative. By continuing to invest in cutting-edge technologies and sustainability projects, the company aims to set new standards for future-oriented shopping.
- The growth observed in McArthurGlen Designer Outlets in Germany in 2024 can be attributed to factors such as a wide range of brand variety, inspiring shopping experiences, and attractive savings on luxury items, making it an appealing destination for those seeking branded fashion and unique shopping experiences.
- In the realm of finance and lifestyle, McArthurGlen's business strategy in Germany entails maintaining and expanding its success by continuing to position the Designer Outlets as central hubs for fashion-conscious consumers, offering more than just shopping – a combination of quality gastronomy, thoughtful service practices, and a stylish atmosphere to create an enjoyable shopping experience, and addressing the trend of responsible consumption through the Evolve initiative and focus on sustainability.
