Dentsu India Launches 'Roaring Bengal Report' to Drive State's Growth
Dentsu India, in collaboration with The Bengal Chamber of Commerce & Industry (BCC&I), has launched the 'Roaring Bengal Report'. This strategic blueprint aims to position Bengal as the keystone of Dentsu's Bharat growth vision.
The report, a navigational tool for businesses, captures Bengal's unique convergence of culture, commerce, and creativity. Since 2017, Bengal has attracted investment proposals worth ₹13.55 lakh crore, bolstered by over 6,000 acres of ready industrial land and a forward-looking policy ecosystem.
Bengal is emerging as a national leader in sectors like green energy, smart infrastructure, fintech, artificial intelligence, and digital skilling. The Bengal Silicon Valley hub is accelerating digital transformation by drawing significant investment into frontier technologies such as AI, IoT, and fintech.
Dentsu India's approach to Bengal includes embedding Eastern insights into Dentsu Lab India, convening co-creation workshops, and doubling down on skilling and capability-building efforts. The company views Bengal as a long-term commitment, with the Roaring Bengal Report serving as a call to co-create Bengal's future.
The Roaring Bengal Report, published in 2021, is a moment of inflection that aligns Dentsu India with Bengal's momentum. Backed by resolve, the report is an action-oriented roadmap to build real impact in the state. Dentsu's leadership, including Harsha Razdan and Narayan Devanathan, along with Arnab Basu, President of BCC&I, have welcomed the report's launch, emphasizing its potential to guide businesses in anticipating and acting on Bengal's future.
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