Dedicated Parenting Approach
January 30, 2020 | 'To be wholehearted is to have the courage to live a life that is true to who you are.'
Bex Massey, the founder of Bramble & Fox, an online lifestyle shop focusing on 'hygge', shares her journey from a period of personal tragedy to motherhood and entrepreneurship. The Manchester-based entrepreneur, who is also an advocate for wholehearted parenting, believes in the importance of creating a life that aligns with one's authentic self.
Massey suffered a miscarriage and experienced infertility before becoming the mother of a beautiful boy. She openly speaks about her emotional struggles and coping mechanisms, including creating safe boundaries, regular physical activity, and self-care practices. Her home, she says, served as a sanctuary during that difficult time.
With Bramble & Fox, Massey aims to help women find comfort and joy by helping them build cozy homes and appreciating life's simple pleasures. She sources vintage and handmade items with authenticity and warmth, believing that such objects evoke a sense of nostalgia and emotional connection. Massey's shop is founded on the hygge principle, a Danish concept that encompasses warmth, comfort, coziness, and contentment.
"Hyggelig," or 'cozy', is something Massey has practiced instinctively throughout her life. Growing up, she cherished small moments of joy, such as reading a book next to a warm fire or admiring nature's seasonal changes. It was during her struggles with infertility that she discovered the term 'hygge' and found solace in the idea of cherishing the small, beautiful moments in life.
She's now dedicated to raising a son who is true to himself, emphasizing the importance of wholehearted parenting. Wholehearted parenting, for Massey, means encouraging children to develop a strong sense of self-worth and authenticity. She stresses the importance of self-discovery and courageously living a life that aligns with one's true self.
Massey shares her journey, insights, and advice on her blog, advocating conscious parenting decisions, authenticity, and slow living. In her online shop, customers can find a range of cosy, handmade, and seasonal goods, as well as a curated collection of vintage items with stories to tell.
- Bex Massey, a proponent of slow living, runs Bramble & Fox, a small business specializing in 'hygge' lifestyle products.
- Massey's shop, founded on the principle of 'hygge', sells various handmade, vintage, and seasonal items that promote comfort and joy.
- Small-businesses like Bramble & Fox in the fashion-and-beauty, food-and-drink, home-and-garden sectors can offer unique, financially sustainable options for consumers seeking authentic items.
- In her blog, Massey discusses wholehearted parenting, emphasizing the importance of cultivating a tangible and emotional connection with children, leading them to develop a strong sense of self-worth and authenticity.
- By sharing her personal experiences and insights, Massey fosters relationships with her customers and promotes a lifestyle centered on self-care, emotional connection, and appreciation for life's simple pleasures.
