Debuting a novel community-centric credit card solution, Emirates NBD Egypt, TMG, and Mastercard collaborate on a pioneering project.
Emirates NBD Egypt and Talaat Moustafa Group Launch Exclusive Mastercard Credit Cards
In a move to enhance everyday convenience and strengthen loyalty programs, Emirates NBD Egypt and Talaat Moustafa Group have collaborated to launch a range of Mastercard credit cards. The new portfolio, which includes the TMG Titanium credit card, TMG Platinum card, and TMG World credit card, is intended to accelerate digital transformation and provide a banking experience tailored to the needs of customers living within and beyond the integrated urban communities developed by Talaat Moustafa Group.
The collaboration underscores Emirates NBD Egypt's commitment to delivering innovative banking solutions. Omar Hesham Talaat, CEO, Business Development, Talaat Mostafa Group, and the Head of Retail Banking and Wealth Management at Emirates NBD Egypt, have been instrumental in the launch of these new credit cards in the Egyptian market.
The cards offer exclusive rewards through Talaat Moustafa Group's extensive network in retail, hospitality, and more. For purchases outside Talaat Moustafa Group, customers can earn up to 1.5, 2, or 2.5 points per EGP, depending on the card. The TMG Titanium credit card offers 3% cashback (6 points/EGP), the TMG Platinum card offers 4% cashback (8 points/EGP), and the TMG World credit card offers 5% cashback (10 points/EGP) within Talaat Moustafa Group entities.
Emirates NBD Egypt customers who apply for the new credit cards will enjoy a dedicated rewards system and year-round offers and promotional campaigns. A fast-track application process has been developed for residents of Talaat Moustafa Group communities. The credit cards can be applied for through Emirates NBD Egypt branches or the bank's official website.
Talaat Mostafa Group is keen on establishing collaborations with leading financial and economic institutions in the Egyptian market to provide the highest quality of service to their customers. This initiative leverages Mastercard's technology and network, offering a secure and convenient digital payment experience.
It's worth noting that Banque Misr partnered with the Talaat Moustafa Group to launch a series of Mastercard credit cards, an announcement made in May 2021. This collaboration, like the one with Emirates NBD Egypt, is aimed at promoting financial inclusion and reinforcing Emirates NBD Egypt's position as a trusted and forward-thinking bank in the Egyptian market.
The collaboration includes a loyalty program specifically designed to meet customers' everyday needs. The new Mastercard credit cards are primarily designed for Talaat Moustafa Group residents, but Emirates NBD Egypt customers are also eligible to apply. The new credit cards feature a rewards program where points are earned and redeemed with every purchase.
This move is part of Talaat Moustafa Group's ongoing efforts to provide exceptional value to its customers and enhance their overall experience. With these new credit cards, customers can look forward to a more rewarding and convenient banking experience.
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