Custo Barcelona Revives Pop-Up Strategy to Boost Sales and Clear Stock
Custo Barcelona is reviving its pop-up store strategy, aiming to capture shoppers' attention and boost sales of its current collection. The brand aims to clear stock and drive growth through this initiative.
The first pop-up store opened in Seville and will remain open until next Sunday. Each store will be open for an average of four days, offering both current and previous collections. The tour will visit six Spanish cities: Seville, Barcelona, Valencia, Lleida, Zaragoza, and Madrid.
In addition to the pop-up stores, Custo Barcelona has launched new projects to expand its reach. The brand has collaborated with partners to develop an accessories line, which is set to launch soon. Although the initial partners for the accessories line and a canceled children's clothing model have not been identified, the brand is actively seeking a partner to drive its growth. With around eighty stores worldwide, Custo Barcelona is looking to strengthen its presence through strategic collaborations.
Custo Barcelona's nationwide tour of pop-up stores aims to drive sales in the final stretch of the year. The brand is also exploring expansion through new projects, including an accessories line, and seeking a partner to support its growth. The first pop-up store in Seville is currently open, with more cities to follow in the coming weeks.
Read also:
- Eric Dane Diagnosed with ALS, Advocates for ACT for ALS
- Expanding footprint in New York City, Target announces intentions for a Times Square retail outlet
- Controversy surfaces over potential sale of Dutch embassy property
- Klagenfurt Airport Unveils 420,000 sqm for Development, Europe-wide Tender Launched
