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Craft business sector slowdown due to pandemic leads to S&P downgrading Michaels

Retail business grappling with reduced consumer spending and shifting patterns, struggling post-leveraged acquisition from last year.

Craft sector's decline due to pandemic causes S&P to lower Michael's rating
Craft sector's decline due to pandemic causes S&P to lower Michael's rating

Craft business sector slowdown due to pandemic leads to S&P downgrading Michaels

Michaels, the popular craft store chain, is navigating a cautiously optimistic financial outlook following a leveraged buyout and recent credit rating downgrades. The company is strategically adapting to the challenging retail environment by integrating technology and transforming its retail model.

Michaels' strategic investments in technology have shown promising results. AI-driven inventory management and virtual design tools have increased customer engagement and store footfall by 12% in areas with new interactive formats. The company projects a potential 10% increase in both online and in-store sales by 2026 and aims for revenues potentially exceeding $6 billion through enhanced omnichannel strategies and product diversification into sustainable lines.

However, the current financial health of Michaels, as indicated by its own earnings reports, is not explicitly provided in the search results. The company is investing to stabilize and grow, but the financial impact of these investments is not yet clear.

Contrary to speculative social media claims, there is no evidence to suggest that Michaels is heading towards bankruptcy by 2025.

In the second quarter, Michaels' comparable sales fell by high single digits, and freight costs have cut into the company's profitability. After its IPO, Joann, another crafting retailer, also faced market woes in 2022. Michaels went through a leveraged buyout about a year and a half ago, with a price tag of $5 billion, an affiliate of private equity firm Apollo Global Management.

The leveraged buyout was part of a short-lived revival of buyouts in the retail space amid an industry resurgence in 2021. Eight retail companies, including At Home, Casper, Francesca's, and Michaels, were acquired by private equity firms that year. S&P Global Ratings downgraded Michaels' corporate credit rating to B- from B, and Moody's lowered its corporate rating for Michaels to B2 in July. S&P analysts hold a negative outlook for Michaels, indicating the possibility of more downgrades.

Despite the challenges, Michaels has been making efforts to improve its financial situation. In Q2, the company pulled $326 million from its revolver to pull forward seasonal merchandise. The company is also implementing disciplined strategies amid difficult operating environments, similar to other companies in the retail sector, as indicated by PROG Holdings.

In summary, while Michaels has undergone a leveraged buyout and faced credit rating pressure, its strategic investments in technology, store innovation, and sustainability suggest a forward-looking recovery and growth plan. Official financial results post-buyout and credit downgrades are not explicitly provided in the search results; thus, a definitive statement on Michaels' current financial health cannot be made solely from this data. Monitoring upcoming earnings releases and credit reports would be essential for a precise evaluation.

AI-driven technology investments have significantly boosted customer engagement at Michaels, with a 12% increase in store footfall in areas adopting interactive formats. The company seeks to increase both online and in-store sales by 10% by 2026, with revenues potentially exceeding $6 billion through enhanced omnichannel strategies and product diversification into sustainable lines.

However, recent challenges include a decline in comparable sales in the second quarter and increased freight costs affecting profitability. Michaels has faced credit rating downgrades from S&P Global Ratings (B-) and Moody's (B2), with a negative outlook indicating the possibility of further downgrades.

The company has taken measures to improve its financial situation, such as pulling $326 million from its revolver to purchase seasonal merchandise and implementing disciplined strategies amid difficult operating environments.

Despite the warnings, Michaels' focus on technology, store innovation, and sustainability reveals a proactive approach to long-term recovery and growth in the highly competitive retail market. Yet, a definitive assessment of Michaels' current financial health remains unclear, as official post-buyout results are not readily available.

Given the uncertainty and market challenges, keeping a close eye on upcoming earnings releases and credit reports is crucial for a comprehensive evaluation of Michaels' financial standing in the retail industry and beyond.

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