Couple Leaves Corporate Life for High-End Tequila Business, Reaping Rewards
CasAzar Tequila, a new ultra-premium tequila brand, has made a significant impact in the market since its launch in November 2024. Founded by Max Ramirez and Viviana Sierraalta-Ramirez, the brand is produced in Jalisco, Mexico, with a focus on natural ingredients and a meticulous production process that respects traditional methods.
Flavors and Expressions
CasAzar Tequila offers three small-batch expressions: Joven, Reposado, and Añejo. The Joven expression is a blend featuring chamomile, honey, and toasted agave, delivering a crisp, smooth finish. The Reposado expression, aged for seven months, boasts bright, citrusy notes with warm spice undertones. The Añejo expression, aged for 21 months, balances rich flavours of cacao, nutmeg, clove, and black pepper with a dry, robust finish.
Expansion Plans
Though specific details about CasAzar’s future market growth and new product launches are not explicitly disclosed, the brand's early acclaim and awards suggest a promising future. CasAzar Tequila has already earned seven medals from prestigious competitions such as The Spirits Business Tequila & Mezcal Masters, The Spirits Business Spring Blind Tasting, and the San Francisco World Spirits Competition.
The bottle of CasAzar Tequila is sculpture-like and resembles a stack of casino chips, embodying the spirit of "betting on oneself". The brand is currently available via nationwide e-commerce and in select markets including Florida and New York, with European expansion planned for late 2025.
For more information about CasAzar Tequila, please contact Kim Nolan at [email protected].
[1] CasAzar Tequila press release, "From Corporate to Craft: A Couple's Bold Move into Ultra-Premium Tequila Pays Off", issued by Cision PR Newswire. [2] Information available at this link: https://www.prnewswire.com/news-releases/from-corporate-to-craft-a-couples-bold-move-into-ultra-premium-tequila-pays-off-302518901.html [3] Information not provided in the press release. [4] Information inferred from the description of the Añejo expression.
- In the realm of luxury lifestyle and food-and-drink, CasAzar Tequila, the innovative ultra-premium tequila brand, has become a cloud of intrigue, making waves in the finance sector since its launch in 2024.
- As entrepreneurs, Max Ramirez and Viviana Sierraalta-Ramirez have not only delved into the world of business but also garnered recognition in the form of prestigious awards, such as those from The Spirits Business Tequila & Mezcal Masters, The Spirits Business Spring Blind Tasting, and the San Francisco World Spirits Competition.
- With a focus on traditional methods, the brand's expansion plans include European markets, aiming to elevate the cloud of CasAzar Tequila above select markets in North America, hinting at a promising future in worldwide business circles.
