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Companies unite under the "Made for Germany" initiative, aiming to strengthen Germany's status as a powerful global economic force.

Sixty-one corporations endorse "Made in Germany" campaign, aspiring to enhance Germany's global status as a dominant economic force.

Sixty-one businesses unite to launch the "Made in Germany" initiative, aiming to strengthen...
Sixty-one businesses unite to launch the "Made in Germany" initiative, aiming to strengthen Germany's status as a leading global economic force.

Companies unite under the "Made for Germany" initiative, aiming to strengthen Germany's status as a powerful global economic force.

In a bold move to propel Germany towards global economic dominance, 61 leading German companies across various industries have joined forces to launch the "Made for Germany" initiative. The ambitious project was officially presented to Federal Chancellor Friedrich Merz, Vice-Chancellor and Federal Minister of Finance Lars Klingbeil, and Federal Minister for Economic Affairs and Energy Katherina Reiche at the Federal Chancellery.

The initiative aims to drive investment, innovation, and economic reforms, committing to investing a staggering €631 billion (approximately $733 billion USD) by 2028 in capital expenditures, research and development, and new projects that strengthen Germany's economic growth and competitiveness.

Key flagship priorities and projects of the initiative include:

  1. Driving innovation, especially in digitalization and artificial intelligence, to modernize industry and enhance Germany’s technological leadership.
  2. Enhancing infrastructure and sustainability, ensuring economic growth aligns with environmental and societal values.
  3. Strengthening the dialogue between business and government to reduce bureaucracy, implement effective reforms, and create stable economic conditions that attract and sustain investment.
  4. Improving access to private capital for small and medium-sized enterprises (SMEs) and start-ups, enabling these crucial parts of the industrial base to invest and grow effectively.

The initiative also aims to pivot from a sole export orientation to strengthening domestic industries and addressing challenges like high operational costs and regulatory complexity. It draws on a broad array of both established and new flagship projects across sectors such as automotive, mechanical engineering, chemicals, and electrical industries, which form the backbone of Germany’s industrial strength.

Leading figures from the participating companies have called for action to turn this momentum into reality and strengthen Germany's long-term competitiveness. Mathias Döpfner, Roland Busch, Christian Sewing, and Alexander Geiser have all emphasized the need for bold leadership and decisive action to reestablish Germany as a target destination for investment.

The German government's reform and investment program is seen as a vital step towards a future-oriented economic policy by "Made for Germany". The initiative invites other companies and investors to join and strengthen Germany as a business location.

For more information about the "Made for Germany" initiative, visit their website or contact Siemens, Axel Springer, or FGS Global. The investment includes planned and new capital investments, research and development spending, and contributions from international investors, all aimed at shaping a future-proof German economy and enhancing its investment climate.

The "Made for Germany" initiative is allocating a substantial €631 billion in investments by 2028, with focus on areas such as digitalization, artificial intelligence, and infrastructure for sustainability. This investment in the business sector aims to foster innovation, reduce bureaucracy, and improve access to private capital, particularly for small and medium-sized enterprises, to strengthen Germany's competitiveness and long-term investment attractiveness.

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