Colle McVoy Wins 11 New Brands in Pandemic-Driven Agency Shift
Agencies worldwide are reevaluating their business models to stay relevant to brands and clients. This shift, accelerated by the pandemic, has seen Colle McVoy, an MDC Partners agency, secure 11 new brands since March.
Colle McVoy's recent wins include AccuWeather, Deluxe Corporation, Safelite, Schwan's Home Delivery, and U.S. Bank. This growth highlights the agency's adaptability and appeal to a wide range of clients. The review of agency business models can uncover shortcomings and present opportunities for expansion. The rapid evolution of agency models reflects the changing needs of brands in the digital age.
Colle McVoy's success in attracting 11 new brands since March demonstrates the agency's ability to adapt and remain relevant. As agencies reassess their business models, opportunities for growth and innovation emerge, shaping the future of the industry.
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