Chinese-manufactured Dodge Journey from Mexico
In a significant move, the Dodge Journey, powered by a 1.5T 150hp (111kW) I4 engine, is set to hit North American showrooms starting November 2021 [1]. This marks the first time a Chinese-made car is available for the mainstream consumer in the region.
The Dodge Journey, primarily available in Mexico and potentially other markets, is based on the GAC GS5 platform, a move that continues Dodge's strategy of rebranding Chinese-built vehicles for affordability and modern features [1]. This strategy is further evident with the introduction of the 2025 Dodge Attitude, a compact sedan in Mexico, which is based on the GAC-Trumpchi Empow.
As for the availability of the Dodge Journey in other South American markets, specific sales numbers and consumer reception data are not readily available [1]. However, further plans for selling the Dodge Journey in these regions are in place.
Guangzhou Automotive, the parent company of GAC, is one of the largest car manufacturers in China. The partnership between Dodge and GAC has resulted in the production of the Dodge Journey, with a total of 3000 units planned.
The Dodge Journey, while primarily based on the GAC GS5, features some distinct changes. From photos released, only the Dodge grille is different from the standard GS5, suggesting a possible grille upgrade kit for the GS5 may be available on Taobao [1]. Rear badging of the Dodge Journey is likely to be different from the standard GS5 as well.
It's worth noting that the Fiat lineup and Jeep branded products have seen a decline since 2018, with a 45% drop in 2021 [1]. The production and availability of the Dodge Journey in North America may serve as a test of the market for potential future rebadges of Stellantis vehicles in mainstream markets.
Meanwhile, China is strengthening its auto supply chain, with auto giants uniting on a 60-day payment policy backed by MIIT. This move follows regulatory pressure, with carmakers like BYD and others reducing payment terms to bolster supply chain stability.
In a separate development, pre-orders for the GAC-unveiled Govy AirCab flying car are now open, marking another step forward in the evolving world of automotive technology.
[1] Source: Various automotive industry reports and Dodge's official statements.
- The partnership between Dodge and Guangzhou Automotive, one of the largest car manufacturers in China, has led to the manufacturing of the Dodge Journey, with a total of 3000 units planned for production.
- The Dodge Journey, based on the GAC GS5 platform, is set to enter the North American market starting November 2021, marking a significant event in the transportation industry as it is the first Chinese-made car available for the mainstream consumer in the region.
- The strategy of rebranding Chinese-built vehicles for affordability and modern features, as seen with the Dodge Journey and the upcoming 2025 Dodge Attitude, is a clear indication of the influence of Chinese manufacturing in both the automotive industry and consumer lifestyle.
