BetMGM Taps Vince Vaughn and Tom Brady to Star in Super Bowl Ad Previews
BetMGM Takes Center Stage with Vince Vaughn and Tom Brady in Super Bowl Teaser
Get ready for a showdown between comedic actor Vince Vaughn and football legend Tom Brady in BetMGM's latest teaser for their upcoming Big Game commercial. In the sneak peek, Brady and Vaughn stand side by side, ready to announce the promo. But just a few seconds in, Vaughn decides that Brady is too close and asks him to slide over. Unsatisfied until Brady is off camera, Vaughn then takes the promo by himself.
The teaser kicks off a series of campaigns leading up to the Big Game, marking a significant moment for BetMGM as it steps into advertising's biggest stage. With Vaughn's charming, snarky wit, he's the perfect foil for the Super Bowl's GOAT, Brady. And to add some sports firepower, hockey great Wayne Gretzky will also join the cast.
Highdive, BetMGM's agency of record, knew the Super Bowl would be a crucial part of their immediate remit. They believed Vaughn would be a great fit for the Super Bowl, bringing his masterful smarmy tone reminiscent of his characters in Swingers and Old School. The teaser was shot in Las Vegas, with the Bellagio fountain making an appearance.
The teasers will lead to a 60-second spot before the game and a 30-second spot during the game, bolstered by social media pushes from Brady, Vaughn, and BetMGM's feeds. The Highdive team is thrilled to have a spot in the Super Bowl, especially since the game is in Las Vegas, where MGM owns numerous properties.
For BetMGM, the Super Bowl commercial featuring Brady, Vaughn, and Gretzky marks a one-off campaign. But Highdive will work with other stars, like Jamie Foxx and Kevin Garnett, moving forward. The remit as AOR will also include other aspects of the BetMGM business, including a casino app, a "responsible gambling" campaign, and social media.
Highdive's success in the USA Today Super Bowl Ad Meter comes from a blend of creative risk-taking, mass audience resonance, and strategic client partnerships. Their breakout came in 2020 with two high-profile Super Bowl spots: Jeep’s "Groundhog Day" and Rocket Mortgage’s Jason Momoa campaign. By prioritizing campaigns that resonate with mainstream audiences, they amplify visibility, creating a formula for success.
Although not detailed in recent Ad Meter results, their 2025 Mentos campaign demonstrates their adaptability in merging nostalgia with modern digital platforms. With leadership under Chad Broude and Megan Lally focusing on client-agency relationships and creative excellence, Highdive continues to solidify their competitive edge.
- The BetMGM's Super Bowl teaser places Vince Vaughn and Tom Brady in an amusing standoff, showcasing Vaughn's signature wit that echoes his roles in Swingers and Old School.
- BetMGM will appear on the advertising's biggest stage, as the teaser is only the beginning, leading to a 60-second spot before the game and a 30-second spot during the game.
- Highdive, BetMGM's agency of record, has taken a strategically creative approach, producing teasers that aim to resonate with mass audiences, a formula they honed with campaigns like Jeep’s "Groundhog Day" and Rocket Mortgage’s Jason Momoa campaign.
- In addition to the Super Bowl campaign, Highdive will collaborate with other stars, such as Jamie Foxx and Kevin Garnett, and handle various aspects of the BetMGM business, including a casino app, a "responsible gambling" campaign, and social media.
- The convergence of finance, entertainment, and sports has led to a significant moment for BetMGM, with celebrities like Tom Brady, Vince Vaughn, and Wayne Gretzky joining forces for their Big Game commercial.
- By the end of this collaboration, the BetMGM TMG commercial featuring this stellar cast will mark a unique campaign for the brand, while Highdive will continue to demonstrate their adaptable and risk-taking creativity, solidifying their competitive edge.
