Bentley Revises Its Emblem for the Fifth Time Over a Century-Long History
Bentley Motors has announced a significant change in its iconic emblem, unveiling a revamped "Winged B" logo that marks the fifth evolution of the brand's symbol in its 106-year history. The updated logo, with its sharper, more angular wings and simplified, near-triangular shape, represents the most significant update to the recognisable symbol in over a century[1][4][5].
The new logo, which retains the iconic "B" at its centre, features a three-dimensional metallic effect with highlights and shadows to preserve visual depth. Notably, the refined "B" can also stand alone as a graphic without the wings, indicating a versatile new design approach[1][2]. The redesign was led by Bentley’s design team, with the final concept submitted by Young Nam from the Interior Design team, chosen after an internal competition[2].
The new "Winged B" logo symbolises Bentley's push towards innovation, aligning with sustainability and electrification. This modernised, streamlined iteration will debut on a concept car, believed to be all-electric, set to be revealed on July 8, 2025[1][3]. The unveiling of the new logo and the concept car coincides with the opening of Bentley’s new Design Studio at its Crewe, England headquarters, emphasising a renewed focus on design innovation[1].
The new logo and the upcoming concept car are seen as signifying a bright future for the Bentley brand and its craftsmanship. The refined emblem is as iconic as the "Spirit of Ecstasy" of Rolls-Royce or the prancing horse of Ferrari[1]. The first Bentley logo was designed in 1919 by F. Gordon Crosby, a friend of the brand's founder.
In 1931, the logo was modified to feature a more symmetrical and minimalist 'B' following the acquisition of Bentley by Rolls-Royce[1]. The new logo, with its sleek and dynamic design elements, such as faceted glass edges, metallic beveling, and premium design details, is ready for a new era[1].
Stay tuned for potential surprises related to the new Bentley concept car. The new logo and the concept car that introduces it are expected to define Bentley's next design era, signifying a fresh design language that still respects the brand’s heritage but embraces modernity[1][3][4].
- The revised "Winged B" logo, featuring a versatile new design approach and a three-dimensional metallic effect, symbolizes Bentley's drive towards innovation, aligning with sustainability and electrification in the automotive industry.
- As the brand prepares to unveil an all-electric concept car on July 8, 2025, the new logo, reminiscent of the iconic "Spirit of Ecstasy" of Rolls-Royce or the prancing horse of Ferrari, signifies a promising future for Bentley in the finance and transportation sectors.
- In the lifestyle segment, Bentley's refined emblem, with its sleek and dynamic design elements, represents a fresh design language that honors the brand’s heritage while embracing modernity, pointing towards an exciting new era in the automotive industry.
