Aura Bora Sparkling Water Gains Traction Before Shark Tank Appearance
Aura Bora, a herbal and flavored sparkling water, has gained traction even before its appearance on Shark Tank. The drink, launched in January 2020 by founders Paul Voge and Maddie Voge, is making waves with its clean ingredients and variety of flavors.
Aura Bora, sold in cans, offers a range of flavors including lemongrass, berry, and peppermint. It's sugar-free, calorie-free, and gluten-free, appealing to health-conscious consumers. The company's commitment to the environment is evident in its donation to NGOs for every sale made.
The journey began with experiments using a Soda Stream and a cupboard full of herbs and other ingredients. Despite the challenges of launching during the Covid-19 epidemic, Aura Bora has seen significant sales. As of now, there's no official collaboration announced between Aura Bora and Shark Tank investor Robert Herjavec.
Aura Bora, with its unique flavors and commitment to health and the environment, has proven successful even before its Shark Tank appearance. The company's clean ingredients and dedication to sustainability are attractive to consumers seeking healthier beverage options.
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