Artificial Intelligence, Regulatory Precedents, and the Emerging Online Gaming Landscape in Nigeria, as discussed by Maha Otu
Rewritten Article:
In a breakthrough for the iGaming industry, Maha Otu, Director of Operations at Betwinner Affiliates, spoke candidly about the dizzying growth of the African gaming sector, the impact of AI, and the stumbling blocks companies encounter, particularly in Nigeria, at the Africa Gaming Expo (AGE) 2025.
Maha Otu, a trailblazer for women in Africa's male-dominated iGaming industry, shines as an influential voice for women hoping to enter the field. Her prominent presence symbolizes the escalating presence of female leaders in sectors historically ruled by men. Speaking to iGaming Afrika during the AGE event, Maha highlighted the extraordinary growth of the African iGaming market, observing a noticeable evolution within just a year.
"If I juxtapose the situation from last year against this year, the differences are palpable," Maha Otu stated. This rapid expansion suggests that investor interest and consumer engagement are skyrocketing across Africa, especially in high-potential markets like Nigeria.
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The integration of Artificial Intelligence into gaming and fintech was a notable theme at this year's AGE Lagos conference. Maha emphasized Betwinner's use of AI for improved operational efficiency and enhanced user experiences. "We rely on AI daily... and it boosts the players' experience, particularly for those unfamiliar with gaming," she explained. From customer support to analytics and tailored game recommendations, AI has emerged as the driving force behind user engagement and operational efficiency.
Despite this technological progress and expanding market, substantial hurdles persist, particularly in the area of regulation. Betwinner and other companies operating in Nigeria struggle with an unstable and ambiguous legal landscape. "Regulatory issues constitute the most significant challenge facing us at present," Otu admitted. "We are still grappling with numerous grey areas... hoping for answers to most of our questions."
The fallout of a Supreme Court ruling in late 2024 has left operators in doubt, with tax laws and compliance requirements still in flux. Maha expressed optimism that these issues would eventually be resolved in a way that fosters, rather than impedes, industry growth.
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- The African iGaming landscape is witnessing unprecedented growth, as highlighted by Maha Otu, Director of Operations at Betwinner Affiliates, at the Africa Gaming Expo (AGE) 2025.
- In a bold move, Affnook's Mukul Kaushik discussed affiliate marketing strategies in the African iGaming industry on May 1, 2025.
- Amidst the surge of technology in gaming and fintech, AI-powered products are shaping international sportsbooks and casinos, as revealed in an upcoming webinar announcement.
- Simultaneously, regulatory issues persist as the most significant challenge for companies like Betwinner operating in Nigeria, according to Maha Otu.
- The recent Supreme Court ruling in late 2024 has left operators in Nigeria questioning tax laws and compliance requirements, and Maha Otu is hopeful that these concerns will be addressed in a way that supports industry growth.
- To keep abreast of the latest iGaming trends in Nigeria, join our Telegram Community!
