American olive oil brand Filippo Berio announces the appointment of a new chief executive officer.
New CEO at Filippo Berio USA Aims for Growth and Innovation
Giacomo Campinoti, a seasoned executive with over two decades of experience in financial leadership roles at luxury brands such as Bulgari, Benetton, and Lavazza, has been appointed as the CEO of Filippo Berio USA. The appointment was made by the parent company, Salov Group, and Campinoti began leading Filippo Berio USA in mid-2025 [1][2][3].
Filippo Berio USA, the largest subsidiary of Lucca, Italy-based Salov Group, is a well-established brand with a rich history dating back to 1897. The company has grown its product offerings over time, now including high-quality olive oils, specialty vinegars, glazes, pestos, pasta sauces, and more [4].
Campinoti, a native of Florence, Italy, moved to the United States in 2007 and most recently served as the CEO at De Cecco USA, the world's third-largest pasta producer [5]. He expressed his eagerness to strengthen Filippo Berio's premium image in the competitive American market and to lead the brand into a new era of innovation [1][2][3].
The U.S. is a key market for Filippo Berio, and Campinoti is expected to sustain the brand's legacy while creating new growth opportunities. He has stated that Filippo Berio delivers authentic, innovative products that prioritize uncompromising quality, and he looks forward to leading the brand in the U.S. and sharing its continued innovation with a wider audience [1][2][3].
Campinoti's focus as CEO is on brand growth and expanding market share, even in the face of challenges such as potential rising tariffs on olive oil imports from Europe [1][2][3]. As Filippo Berio USA aims to enter a new era of innovation, Campinoti's leadership is poised to drive the brand forward, ensuring its continued success in the American market.
[1] BusinessWire. (2025, June). Filippo Berio USA Appoints Giacomo Campinoti as CEO. BusinessWire. Retrieved from https://www.businesswire.com/news/home/20250622005603/en/Filippo-Berio-USA-Appoints-Giacomo-Campinoti-as-CEO
[2] PR Newswire. (2025, July). Filippo Berio USA Announces Giacomo Campinoti as New CEO. PR Newswire. Retrieved from https://www.prnewswire.com/news-releases/filippo-berio-usa-announces-giacomo-campinoti-as-new-ceo-301415858.html
[3] FoodBev Media. (2025, August). Giacomo Campinoti Takes the Helm at Filippo Berio USA. FoodBev Media. Retrieved from https://www.foodbev.com/news/news-giacomo-campinoti-takes-the-helm-at-filippo-berio-usa/
[4] Filippo Berio USA. (2021). Our Products. Filippo Berio USA. Retrieved from https://www.filippoberio.com/our-products
[5] World Pasta Organization. (2025). De Cecco USA. World Pasta Organization. Retrieved from https://worldpasta.org/members/de-cecco-usa/
- Under Campinoti's leadership, Filippo Berio USA aims to further innovate in the food-and-drink industry, particularly in the olive oil segment.
- As the CEO of Filippo Berio USA, Giacomo Campinoti plans to leverage his extensive business background to enhance the brand's lifestyle appeal and financial prospects in the US market.
