Agitations Rise for B Lab to Revoke Havas's Certification, Enhance Regulation Policies
Scoop: Clean Creatives and B Corp Agencies Confront B Lab Over Fossil Fuel Ties
Here's the lowdown on the latest buzz in the ad world. Activist group Clean Creatives, joined by 26 B Corp-certified agencies, have taken a stand against B Lab in a formal complaint, shaking up the global nonprofit's stance within the advertising industry.
The bone of contention? A request for an overhaul of B Lab's certification eligibility rules, a regular procedure B Lab is currently revising over the next year. The plea seeks to disqualify ad and PR agencies that partner with fossil fuel clients.
The formal complaint follows hot on the heels of the contentious Shell media business review, which landmarkly awarded Havas Media the top spot. Trivia: Four Havas-owned agencies - Havas Immerse, Havas Lemz, Havas London, and Havas New York - are indeed certified B Corporations.
Now, what's the catch? While there's been no word yet on the official complaint's status or outcome, Clean Creatives and related agencies continue to vocalize their stance against collaborating with the fossil fuel industry. Additionally, there's been a flurry of news about B Corp membership changes in the industry, but no updates on the specific complaint to B Lab have been publicly disclosed as of late. Stay tuned! 👀💥💭🚀
Enrichment Data:- Clean Creatives and B Corp-certified agencies have submitted an official complaint to B Lab, asking for a change in certification eligibility rules for ad and PR agencies serving fossil fuel clients.- The status of this official complaint remains unclear or undisclosed, as there is no publicly available information on its current status or outcomes.- Clean Creatives and related agencies have emphasized their commitment to declining fossil fuel industry work, and there have been recent news about B Corp membership changes in the industry, but no updates related to the specific complaint to B Lab have been reported.
Industry-wide conversations have arisen following Clean Creatives' and B Corp-certified agencies' formal complaint to B Lab, aiming to revise the eligibility rules for ad and PR agencies associated with the fossil fuel sector.
Meanwhile, the finance sector, including venture capital and institutional investors backing B Corps, closely observes the ongoing developments, potentially influencing their future investments in the energy sector.
