Wieden+Kennedy: The Hotspot for Creative Talent
Agency Welcomes Back Long-Term Marketing Chief, Jason White, to Head Portland Branch
Love working with creativity? Then Wieden+Kennedy is the place for you! This global independent agency, famed for its groundbreaking work with brands like Nike, Coca-Cola, McDonald's, Samsung, and Budweiser, is a magnet for creative minds. Known for its culture of creativity, rooted in the genius of its late founders Dan Wieden and David Kennedy, the agency's innovative ethos lives on through recent hires and promotions.
After a few years of shake-ups - the departure of founders, the loss of creative head Colleen DeCourcy, and the parting of clients such as Duracell and TurboTax - Wieden+Kennedy has taken strategic steps to reaffirm its leadership in Portland and New York.
Star player Nike continues to be a major client, with the agency producing the attention-grabbing "Unlimited Future" campaign featuring Hollywood star Bobby. Global projects remain part of the agency's repertoire, as evidenced by Zeynep Orbay's contribution to reframing their approach to global and local projects.
Though the specifics of recent leadership changes and strategic moves remain hush-hush, Wieden+Kennedy's ability to keep up with industry trends and client needs suggests they're gearing up for more innovative ventures in the future. They'll likely continue leading the charge in cultural relevance, as they've done for decades[4][5].
- Wieden+Kennedy, founded by Dan Wieden and David Kennedy, is renowned for fostering creative careers and business ventures, with a track record of groundbreaking work for brands like Budweiser.
- The agency, known for its innovative ethos, has recently welcomed fresh talent to uphold the founders' legacy, such as Zeynep Orbay, who's been instrumental in redefining their approach to global and local projects.
- Despite some past shake-ups, including the departures of their founders and the loss of clients like Duracell and TurboTax, Wieden+Kennedy has strategically positioned itself to maintain its dominance in the creative industry, as demonstrated by its continued partnership with major clients like Nike.
- The agency's finance department and human resources remain focused on attracting and retaining creative talent, offering diverse careers that span various aspects of advertising, including finance and business management.
