Advertising industry shake-up: Devika Bulchandani departs McCann to lead Ogilvy as CEO in North America
Devika Bulchandani, a seasoned advertising executive, is set to embark on a new chapter in her career as she joins Ogilvy in a prominent role. Bulchandani, who previously held the position of McCann's North America president, will assume the position of CEO of Ogilvy North America and Global Chairwoman of Advertising, effective November 1, 2023.
Bulchandani's new role at Ogilvy encompasses the entire enterprise of the agency, with responsibilities spanning across advertising, brand and content, experience, growth, innovation, and health practice. Her role is significant, given her position as global chairwoman of advertising, and marks a significant change in her career.
The move from McCann to Ogilvy marks a significant career shift for Bulchandani, who spent her entire career at one agency before joining Ogilvy. This change in leadership at Ogilvy signals a new direction for the agency under Bulchandani's leadership.
Bulchandani's responsibilities at Ogilvy include driving the agency's business across the United States and Canada. She will report to Ogilvy's CEO, Andy Main. Bulchandani's career change has led to an "existential reckoning" as she navigates this new chapter in her career.
Bulchandani's extensive experience in the advertising industry is expected to bring fresh perspectives to Ogilvy. Her 26-year tenure at McCann, where she held various leadership roles, has prepared her well for this new challenge. Bulchandani's move to Ogilvy is a testament to her commitment to pushing the boundaries of creativity in advertising.
As Bulchandani prepares to take on her new role, the advertising industry watches with bated breath, eager to see the impact she will make at Ogilvy. Her appointment is a significant step forward for the agency and a promising start to a new era of advertising.
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